As I enter my final year of college, I find myself constantly facing the same question: “What are you going to do after graduation?” And every time, my answer seems to change. Sometimes, I fabricate an impressive job title or company name to satisfy the curiosity of others. Other times, I am brutally honest: “I have no idea.” What I do know is that I want to put my degree to good use and pursue something fulfilling—but defining exactly what that looks like with a broad communications degree is another challenge entirely.
I am certain that many soon-to-be graduates share this same anxiety—the fear of investing four years into higher education only to end up feeling lost, unhappy, or financially unstable. One of the biggest mistakes graduates make during this transition is jumping straight into the job application process without first assessing their own goals, strengths, and values. Another common pitfall is failing to remain open to the full range of opportunities available.
This phase of your college career can be stressful, even overwhelming, as you navigate the expectations of your family, professors, and peers. Should you pursue what truly excites you, or take the conventional path of securing a salaried position and stepping into “adulting”? At times, I have felt the weight of possibly disappointing my parents. However, I found clarity in a piece of advice from one of my professors, who shared three simple but impactful tips:
1. Determine What Fits You First
A common mistake graduates make is applying to jobs first and then deciding which of the offers they receive best suits them. This approach often leads to settling rather than securing a truly fulfilling role. Your job search should begin with a conversation with yourself, not a flurry of applications.
Ask yourself:
- What are my strengths and weaknesses?
- What value do I bring to an employer?
- Where do I see myself living?
- What cities have strong opportunities in my field?
- What type of work excites me and aligns with my skills?
- What do I need from an employer in terms of culture, flexibility, and career growth?
- Do I see this as a long-term position or a stepping stone toward my bigger goals?
By answering these questions, you can approach your job search with greater confidence and direction.
2. Cast a Wide Net—But Be Strategic
Applying to multiple positions is a smart strategy, but quantity should not outweigh quality. If your approach is to submit as many applications as possible and hope for the best, you may be setting yourself up for disappointment.
Instead of taking a “spray and pray” approach, be intentional. Research the companies you apply to, tailor your resume and cover letter to each role, and ensure that your application genuinely reflects your interests and qualifications. Hiring professionals can spot generic applications quickly, and a thoughtful, customized submission will stand out far more than a high volume of rushed ones. The goal is not to have an abundance of mediocre options but rather a select few that genuinely excite you and align with your career aspirations.
3. Maintain a Positive Mindset
The job search process can be daunting, and setbacks are inevitable. Rejection is a normal part of the journey, but it should be viewed as an opportunity for growth rather than a discouragement. If you receive a rejection, don’t hesitate to ask for feedback. Constructive criticism from hiring professionals can provide valuable insights into what you can improve. Reflect on your application, refine your approach, and keep pushing forward.
Final Thoughts
Not having your next steps clearly outlined can be unsettling, but you’re not alone. Finding the right job requires self-reflection, strategic effort, and resilience. Take the time to understand your goals, apply with intention, and keep a positive outlook throughout the process. Your degree is not just a qualification—it’s a foundation for a future filled with possibilities. Stay patient, stay open-minded, and trust that the right opportunity will come your way.
