At the time, my side hustles had already reached a point where I was generating a reasonable income doing what I loved. On top of that, I had recently enlisted in the United States Air Force as a reservist in honor of my veteran father and to support my long-term goal of generating passive income through real estate. Because of that decision, my insurance and benefits were covered, making the transition to full-time entrepreneurship far less daunting.
That’s not to say that losing my primary source of income wasn’t inconvenient—it absolutely was. However, I learned some invaluable lessons that helped me turn my side hustles into a sustainable business. If you ever find yourself unexpectedly thrown into full-time entrepreneurship, here are the strategies that worked for me:
1. Reassess and Stabilize Your Finances
The first thing I did after losing my job was take a hard look at my finances. Losing a steady paycheck meant I had to be intentional about budgeting, cutting unnecessary expenses, and ensuring I had enough saved to sustain myself through the transition.
If you’re in a similar situation, consider:
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Reducing discretionary spending (eating out less, cutting subscriptions, etc.).
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Prioritizing essential business expenses over personal luxuries.
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Finding alternative income streams to bridge any financial gaps (freelance gigs, consulting, contract work).
2. Treat Your Side Hustle Like a Full-Time Job
If you want your side hustle to become your main source of income, you need to start treating it with that level of seriousness. This means setting a schedule, managing your time efficiently, and being disciplined about your workload.
What helped me:
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Time blocking my day to dedicate structured work hours to my business.
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Investing in productivity tools like Trello and Notion to keep projects organized.
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Setting weekly and monthly goals to measure progress.
3. Leverage Your Network
Even though I was no longer in a traditional job, I realized that my professional network was still a valuable asset. Whether through LinkedIn, past colleagues, or industry contacts, I made an effort to connect with people who could provide guidance, collaboration opportunities, or referrals.
Some key moves:
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Reaching out to former coworkers and mentors to explore freelance opportunities.
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Joining professional groups and online communities to stay connected.
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Marketing my skills through social media and digital platforms.
4. Upskill and Adapt
Entrepreneurship often requires wearing multiple hats, so I made it a point to expand my skill set. Since marketing and content creation were my focus areas, I invested time in learning:
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Advanced digital marketing strategies (Google Ads, email automation, analytics tools).
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Financial literacy and business management (budgeting, taxes, and scaling a business).
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Networking and sales techniques to increase client acquisition.
If you suddenly find yourself self-employed, learning never stops. Take advantage of online courses, webinars, and mentorship programs to sharpen your expertise and make yourself more competitive.
5. Build a Sustainable Business Model
Instead of just freelancing for quick cash, I started thinking about how to build long-term sustainability. That meant shifting from taking on random projects to developing scalable offers and systems.
Here’s what I focused on:
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Creating service packages instead of just one-off projects.
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Setting up automated systems to handle bookings, invoicing, and client communication.
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Diversifying income streams by offering consulting, online courses, and digital products.
Final Thoughts
Being sent home without pay was initially a shock, but looking back, it was the push I needed to fully commit to my entrepreneurial journey. If you find yourself in a similar position, remember: it’s not the end—it’s an opportunity to build something new. Take control of your finances, structure your business, and embrace continuous learning.
You never know—what starts as an unexpected setback may just turn into the breakthrough that changes your life for the better.
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