The Realities of Freelancing
Lessons from the Field Freelancing in digital marketing is often painted as the dream—flexibility, diverse clients, and the freedom to work from anywhere. But behind the highlight reel is a world of challenges, constant learning, and strategic positioning. Having worked with organizations ranging from international nonprofits to startups to government agencies, I’ve learned firsthand what… Continue reading→
Why We Click, Buy, and Engage
Marketing is not just about selling; it’s about understanding human behavior. Psychological principles drive engagement, influence decisions, and shape user experiences. Through my work, I’ve applied psychology-backed marketing strategies to increase brand awareness and conversions. People connect with stories, not sales pitches. By crafting narratives that align with audience values, brands can foster emotional connections…. Continue reading→
How Digital Marketing is Shaping Public Affairs and Advocacy
Public affairs has shifted into the digital realm, where social media, data analytics, and strategic messaging drive awareness and policy influence. Throughout my career, I’ve integrated digital marketing techniques to amplify public outreach efforts for organizations and government agencies. Social media platforms allow for direct public engagement, making them essential for advocacy campaigns. When working… Continue reading→
How Data Analytics Transforms Marketing Strategies
Gone are the days when marketing relied solely on intuition. Today, data analytics drives every aspect of digital marketing, from campaign optimization to customer segmentation. Understanding and applying data insights has allowed me to craft highly targeted marketing strategies that maximize ROI and engagement. Turning Data into Actionable Insights Data analytics tools like Google Analytics,… Continue reading→
When the 9-5 Life Leaves You Behind: Thriving After Job Loss
Let’s be real—the 9-5 life left me behind. At the start of April 2020, on the same day much of the world shut down due to the COVID-19 pandemic, I was unexpectedly sent home without pay. Like many others, I faced uncertainty about what would come next. It was a challenging time, but I was… Continue reading→
You Have Time For Your 9-5 & Side Hustles
Do you wake up dreading your job? Do you feel unfulfilled in your career? If so, here’s some tough love—you might need to stick it out a little longer before making a drastic move. Too often, young professionals, especially Millennials and Gen Z, believe success happens overnight. But the reality is, what we see on… Continue reading→
Adjusting to Professional Life: Navigating Your First Full-Time Job
Starting your first full-time job with benefits and a 401(k) is a major milestone, but adjusting to this new lifestyle takes time. Suddenly, you have more financial independence, no more late-night homework assignments (at least not in the traditional sense), and an expanding social circle that includes professional conferences, coworkers’ weddings, and networking events. However,… Continue reading→
When Your Next Step Hasn’t Been Outlined For You: Tips For Beginning Your Job Search.
As I enter my final year of college, I find myself constantly facing the same question: “What are you going to do after graduation?” And every time, my answer seems to change. Sometimes, I fabricate an impressive job title or company name to satisfy the curiosity of others. Other times, I am brutally honest: “I… Continue reading→