5 Reasons Brand Management Matters in Government Agencies (and What Happens When It’s Ignored)
In the private sector, brand management is non-negotiable. Companies invest millions in shaping how the public perceives them, and if they mess up, they fix it fast. However, in the public sector, brand management often gets overlooked, as if it’s a luxury instead of a necessity. Government agencies absolutely have brands—whether they manage them or…Continue reading→
How to Craft the Perfect Caption: Data-Driven Strategies for Engagement
Crafting the Perfect Caption: Data-Driven Strategies for Engagement Social media copywriting is more than just writing a caption—it’s an art and a science that involves psychology, data, and understanding platform behaviors. A well-crafted post can boost engagement, and a poorly written one can sink into the algorithm’s abyss. So, what makes social media copy work?…Continue reading→
Why We Click, Buy, and Engage
Marketing is not just about selling; it’s about understanding human behavior. Psychological principles drive engagement, influence decisions, and shape user experiences. Through my work, I’ve applied psychology-backed marketing strategies to increase brand awareness and conversions. People connect with stories, not sales pitches. By crafting narratives that align with audience values, brands can foster emotional connections….Continue reading→
How Digital Marketing is Shaping Public Affairs and Advocacy
Public affairs has rapidly shifted into the digital realm, where social media, data analytics, and strategic messaging now drive public awareness and policy influence. Throughout my career — from grassroots advocacy campaigns like My Black Vote Counts to nonprofit initiatives at the YWCA and public sector roles with the Alabama Department of Corrections and the…Continue reading→
Using Data to Transform Marketing Strategies
Gone are the days when marketing relied solely on intuition. Today, data analytics drives every aspect of digital marketing, from campaign optimization to customer segmentation. Understanding and applying data insights has allowed me to craft highly targeted marketing strategies that maximize ROI and engagement. Turning Data into Actionable Insights Data analytics tools like Google Analytics,…Continue reading→
Adjusting to Professional Life: Navigating My First “Big Girl Job”
Starting your first full-time job with benefits and a 401(k) is a major milestone, but adjusting to this new lifestyle takes time. Suddenly, you have more financial independence, no more late-night homework assignments (at least not in the traditional sense), and an expanding social circle that includes professional conferences, coworkers’ weddings, and networking events. However,…Continue reading→
When Your Next Step Hasn’t Been Outlined For You: Tips For Beginning Your Job Search.
As I enter my final year of college, I find myself constantly facing the same question: “What are you going to do after graduation?” And every time, my answer seems to change. Sometimes, I fabricate an impressive job title or company name to satisfy the curiosity of others. Other times, I am brutally honest: “I…Continue reading→