The Goal
Texas Public Employee Association (TPEA) needed print and digital promotional materials to support their member recruiting efforts. In addition to developing original graphics for them to distribute via social media and in-person, I also provided consultation on audience targeting specifically for recruiting working professionals at state-level agencies and retired state-level employees in the state of Texas.
The Deliverables
- Two (2) social media ads
- Two (2) flyers – one targeting retirees and the other targeting current employees of state organizations
- One (1) digital advertising strategy