Essential Property Solutions (EPS) is a multi-service business offering junk removal, professional cleaning, real estate photography, notary services, and property support solutions. This work focused on building a cohesive digital and visual brand presence capable of supporting multiple services, lead pipelines, and marketing channels while remaining professional and scalable.
The scope extended beyond a standalone website, resulting in a fully integrated brand and marketing system designed to attract leads, s
Web Design & Development
I designed and developed the EPS website to function as both
.
Key features included:
- Custom website design structured around EPS’s multi-service offerings
- Clear service segmentation with conversion-focused layouts
- CRM integration to capture, organize, and manage incoming leads
- Embedded inquiry and quote request workflows to streamline client intake
- Scalable structure designed to support future service expansion
The result was a website that didn’t just look polished, it actively supported day-to-day business operations and lead generation.
CRM & Workflow Integrations
To ensure the website delivers usable business intelligence, I integrated EPS’s site with CRM and automation tools.
This included:
- Lead capture forms connected to a CRM pipeline
- Automated inquiry routing and follow-up workflows
- Centralized contact and project tracking to support multiple service lines
These integrations reduced manual work, improved response time, and created a more professional client experience from first click to completed service.
Graphic Design for Business & Operations
In addition to digital assets, I designed high-quality, functional print and brand materials to support EPS’s offline presence.
Each piece balanced visual appeal with function, ensuring materials were easy to read, easy to distribute, and consistent with the digital brand. Assets created include business cards aligned with the EPS brand identity, web and email marketing graphics, and flyers promoting individual services and bundled offerings.
Graphic Design & Social Media Activation
To support visibility and lead generation beyond the website, I created branded graphics and social content to activate EPS across social platforms.
This work included:
- Static social media graphics promoting services, promotions, and seasonal offers
- Visual templates to ensure brand consistency across platforms
- Content designed to support both organic reach and paid promotion
- Messaging aligned with EPS’s service flow and customer journey
The goal was to create a recognizable, trustworthy brand presence that could move seamlessly from social media to website to CRM.
