Through work supporting The Haas Jr. Foundation, I contributed to the development of the #MyBlackVoteCounts campaign, an initiative designed to encourage civic participation and voter engagement among Black communities.
The project began with formative research that helped characterize audiences and identify themes that would resonate with potential voters. Using those insights, I helped develop branding elements and visual assets that reflected the campaign’s mission while connecting with the broader movement to increase civic engagement.
The campaign identity and accompanying graphics were designed to feel empowering, relevant, and culturally authentic. In addition to supporting the creative process, I coordinated photography efforts to ensure visual assets reflected the diversity and experiences of Black voters. The resulting materials were shared across a network of more than 1,000 nonprofit organizations and advocacy groups.
I also designed graphics and visual overlays that supported video content and digital campaigns. Every creative decision centered on creating materials that were visually compelling while remaining aligned with the campaign’s goals and values.
Projects like this reinforced the importance of combining research, storytelling, and visual communications to create messages that resonate with audiences and inspire action.
RESPONSIBILITIES
- Campaign branding
- Graphic design
- Research interpretation
- Photography coordination
- Creative development
- Digital campaign support
- Video graphics
SKILLS USED:
- Strategic Communications
- Campaign Branding
- Graphic Design
- Visual Storytelling
- Audience Research
- Creative Direction
