I worked with YWCA Central Alabama to grow their social media presence, develop digital fundraising initiatives, and establish a more cohesive brand identity. Over the span of a year, I helped plan and execute several fundraisers that raised over $800,000. Additionally, their social media presence grew on Facebook and Instagram by nearly 10 percent of their original following at the start of my account management. Below are some highlights from various campaigns and marketing initiatives carried out while I served as their communication specialist.
Campaign highlights
